南航回应机票阴阳价格剧情介绍
2024-11-01 05:44:15
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南方航空(600029.SH)又因“超低价机票”冲上了话题热搜,多位网友晒图表示已薅到羊毛。针对本次机票bug事件中已售出的票,南航方面承认全部有效。 11月8日晚八时左右,多位消费者反映南方航空放出10-30元低价票(不含机建燃油费),除可在南航App购买外,多家OTA平台也能抢到,主要涉及成都进出港的多条国内航线,不少旅客抢到低价票并完成出票,截至记者当晚十点半发电报,南航App显示票价已恢复至数百元价位。 根据网友晒图,成都往返广州、深圳、北京、上海、拉萨等航线的机票总支付价位在320元至380元不等,所购机票出行时间多数在11月至2月期间。 广州-成都往返支付总票价360元(含机建燃油费) 图源:网友晒图 南方航空客服今晨对以消费者身份致电的记者表示,“超低价机票”为系统存在异常所致。南航官微今日午间最新发布的消息显示,本次系统异常时段售出的所有机票(支付成功并已出票)全部有效,旅客可正常使用。 今年以来,国际航班“有偿选座”服务(相应位置选座需额外付费200元/个或500元/个)、“飞机餐发4个馒头1片白菜”等与多个民航话题持续受到市场关注,被视为“降本增收”的举措。 记者翻阅三大航财报发现,2019年南航营收最高,利润最低;而今年前三季度,南航营收和归母净利润均居三大航之首。 近年来,越来越多的航司在探索“降本增效”路径,南航亦不例外。公司高管2020年曾在发文中提到,“加快推进机队、市场、人力资源、产业和资产负债五大结构调整优化,用3—5年时间解决制约企业发展的结构性问题。持续开展精益管控成本专项活动,在国内航空公司中建立相对成本优势,提升核心竞争力。”南航2022年报中也提到,将细化成本清单,构建成本绩效指标体系,推动建立成本管控机制。 “降本”则在航餐中有所体现。记者注意到,过去四年,南航飞机餐成本经历了“三连降”。根据财报,2019年至2022年,南航“餐食机供品费用”分别为39.75亿元、17.65亿元、15.77亿元、13.32亿元,占总成本比重从2.93%降至1.26%,其中虽有疫情导致航空运输量减少以及餐食和机供品配置减低等因素影响,但与航司动刀降本的变革不无关系。 2023年民航业迎来复苏之年,上半年南航的营收仍位列三大航之首,但餐食机供品成本却为最低,包括财联社在内的多家媒体已就此报道,详情请见( 被“4个馒头”带上热搜 南航遭吐槽“将降本做到极致” 过去3年已累亏556亿)。 航司的服务质量和口碑与机票价格、配餐水平等有千丝万缕的联系,其他航司的飞机餐也曾被不少旅客诟病,如何实现成本和品牌价值的平衡,对航司来说是种考验。